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Discover the Secrets: Firstcry IPO Unveiled for Investors
Brainbees Solutions, the parent company of kids wear brand FirstCry, is set to open its initial public offering (IPO) for subscription from August 6-8, 2024. As India's leading e-commerce company in the kids and babies shopping sector, FirstCry aims to raise Rs 4,193.73 crore through this public issue. This article outlines the key details investors should know before bidding for the FirstCry IPO.

by RA ALOK DAIYA SEBI Reg. INH000011468

Report as on 6th August, 2024
IPO Issue Size and Structure
Fresh Issue
35,827,957 shares aggregating up to Rs 1,666 crore
Offer for Sale (OFS)
54,359,733 shares worth approximately Rs 2,527.73 crore
Face Value
Rs 2 per share
Allocation
75% for qualified institutional buyers, up to 15% for non-institutional investors, and up to 10% for retail investors
Price Band and Lot Size
Price Band
Rs 440-465 per share
Lot Size
32 shares
Retail Investment
Minimum: Rs 14,880 (32 shares)
Maximum: Rs 193,440 (416 shares or 13 lots)
Key Dates and Details

1

Subscription Window
August 6-8, 2024

2

Basis of Allotment
Likely on August 9, 2024

3

Credit of Shares
August 12, 2024

4

Listing Date
August 13, 2024 on BSE and NSE
Financial Performance
IPO Objectives

1

New Store Establishment
Establish new modern stores under the BabyHug brand and set up a warehouse in India

2

Lease Payments
Cover expenses for lease payments for existing identified modern stores owned and operated by the company in India

3

Subsidiary Investments
Invest in subsidiary Digital Age for setting up new modern stores under the FirstCry brand and in FirstCry Trading for overseas expansion

4

Strategic Growth
Acquire additional stake in subsidiary Globalbees Brands, finance inorganic growth through acquisitions, and fund other strategic initiatives and general corporate purposes
Company Background
Established in 2010
FirstCry was founded in Pune by Supam Maheshwari and Amitava Saha, with a focus on providing a premier e-commerce platform for kids and baby products.
Experienced Team
The company has built a strong team of experts in e-commerce, retail, and the kids/baby sector, driving FirstCry's impressive growth over the years.
Leading E-commerce Platform
FirstCry has established itself as India's top e-commerce destination for kids and baby products, offering a wide selection and convenient shopping experience.
Additional Information
Link Intime India is the registrar for the Brainbees Solutions IPO. The book-running lead managers of the public issue are Kotak Mahindra Capital Company, Morgan Stanley India Company, Bofa Securities India, JM Financial, and Avendus Capital. Investors can find more information about the IPO on the company's website and through official channels. For the latest updates on the stock market and IPOs, readers can follow Business Standard's Telegram channel and WhatsApp updates.
IPO Prospectus
Detailed information available in the RHP
Important Dates
Mark your calendar for subscription and listing
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